Apr 07, 2022
In Fashion Forum
To set this system up, though, you need to do some planning. Firstly, you'll need to develop your follow up messages. If you've been mailing list marketing on the Internet for any length of time, then you should already have this initial informative letter. Your second letter marks the beginning of the follow up process, and must go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services! Relate those benefits to the customer, making sure you get inside their mind, and mailing list understand how they think and act. Your next few follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your potential customers can skim the contents, and yet still see the full force of your message. The next 2 follow up messages should create a sense of urgency in your prospect's mind. Make mailing list a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!