Forum Posts

Mar 31, 2022
In Fashion Forum
Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need tools to make it all happen. You will need everything including: An ad creation platform. Facebook and product integration platform. A way to manage your store and a reliable reporting tool for Facebook ads. We'll cover all of this and more in this chapter. After reading it, you'll know what resources you need to gather to get your next Facebook ad campaign to send traffic to your e-commerce store. Facebook ad creation and optimization tools You can create ads in Facebook's Power Editor, but this can be complicated, especially when you're doing a lot of testing and there are many variations. Facebook Account Creative Test There are several great Facebook ad building tools that can help you build, test, and even schedule ads. Here are three favorites: 1. Canvas . Canva is a general-purpose image builder, but it does include Facebook ad templates as part of its system. You can create multiple variations of the image for testing. Canva also includes a large library of images (some free, some paid) so you can grab compelling images for your ads. 2. Espresso . This is one of the leading Facebook ad creation platforms out there. Creating multiple variants for testing is why it was originally set up. Since then, they have added: schedule track Advertising management analyze and more! AdEspresso also integrates with MailChimp, AdWords and several other platforms. 3. Quaya . Qwaya is similar to the other two in that it lets you easily create multiple ad variations. It also lets you schedule ad delivery and provides analytics tools. Qwaya includes an ad rotation tool so you have more control over split testing. It also allows you to set rules to industry mailing list your ad spend. Want more insights like this? Our mission is to provide businesses like yours with marketing and sales tips, tricks and industry-leading knowledge to build the next home brand. Don't miss a post. Sign up for our weekly newsletter. Where to get stock images If your Facebook ad builder doesn't provide stock images, or you can't find the right image, there are many websites that can help. Some images are free, some require a license fee to use, but usually there is a one-time fee that you can use as many times as you want. If you use images from free sites, make sure they are released under the Creative Commons CC0 license. That way you won't be wooed by angry photographers for violating copyrights. Here are some free and paid image sites we recommend: 1. Zhihu. The site offers thousands of free images. They have everything from photos and videos to illustrations and vector graphics. Everything is sorted by keyword and category. You can log into the site or download images after proving you are a human and not a robot. 2. Pixels. This website is for photography purposes only. That said, here are some great images, depending on what you're looking for. All images are free and sorted by category and keyword. You can download a specific size image or get a full size image. 3. Above. This is a paid platform that offers royalty-free images, videos, vectors, illustrations and music. It also includes a web-based editing platform. Everything is sorted by category and keyword. There are various paid plans, depending on how many images you use. If you sign up for their newsletter, you get free images every week. 26 Facebook Ad Examples Facebook tracking your competitors to preview their ad examples is time-consuming. That's why we do it for you. In this guide, you'll have access to 26 different examples of e-commerce Facebook ads across industries. We also include: Facebook Ad Types Why Ads Work How to set up your own E-commerce platform The most obvious tool you need is an e-commerce platform. You get a complete system in one place, from inventory management to product pages to checkout. Ecommerce platforms are designed to make doing business easier for your business. We recommend using BigCommerce as your platform. BigCommerce is specifically set up to work with Facebook out of the box, making it easy to install the Facebook pixel on your entire e-commerce site. Use Facebook Shop on your page to integrate directly with your BigCommerce account to make it easier to sell your products directly from Facebook and Instagram. facebook instagram integration bigcommerce Your customers can checkout directly on your Facebook page using BigCommerce Facebook Checkout (US merchants only). You can track conversions in BigCommerce's dashboard to grow your audience and retarget your website visitors. There's even a Facebook Ads extension that lets you create ads from your store catalog. facebook ad extension You can target new audiences and existing customers to increase sales and expand your reach. Facebook Ads Reporting Tool After running Facebook ads, you'll want to know if they're effective and which ones perform best. good news: You can get a lot of insightful and actionable information from your Facebook Ads Manager.