Forum Posts

hremon716
Feb 24, 2022
In Fashion Forum
Every year, I take a look around and ask a panel of experts a similar question: "What will be the biggest MarTech trends?" ". Everyone has high hopes for artificial intelligence to make everything different. Others say it's overkill (which it is, of course), but I don't mind as long as it moves us towards better use of tools and time in marketing. Just realize where you are in the Gartner Hype Cycle. However, this brings new challenges . Take recommendation engines for email marketing, for example - all marketers should have a basic understanding of how they work: they are able to survey vendors and gain insight into what is often an "algorithm" . black box”. Don't be caught losing control of messaging. It's always your job to optimize messages and you can't optimize what you can't measure. What would you recommend? Turns out the recommendations aren't as clear as you thought. When it comes to marketing automation, what level of maturity and adoption do you see in the market? I keep a page with marketing automation stats, LeadMD did a search last year and 27% self-identified as new to marketing automation . Many companies are starting to take marketing automation more seriously , and it's exciting. Email marketing is often a springboard for automations .It will become easier Image Masking Service to start with automation , as the MarTech industry wants it to be adopted. We will see more series and pre-made and pre-cooked models . Just turn it on and you've got an abandoned cart mail! Another sign we'll see more of is that newsletter tools that used to just send emails are now starting to offer these automations : very affordable, great features. What else do you see coming? I think we will put more emphasis on on-site interaction , via chat bots and next best action popups. You know those little dialog boxes and clickable circles? These were often positioned as customer service in the past, but we'll see a shift as companies use them to drive sales and, in B2B, meet people . Or log in on other channels like Facebook Messenger - after signing up for the email of course What will you be talking about at the MailUp Marketing Conference? Why attend? I saw the schedule and it seems like an interesting and refreshing conference . Of course, my challenge is to work with an already very intelligent audience. So whatever your endeavor is, I'm here to shake up some of your thoughts and rock the boat so you'll be inspired and curious to take the next step. But if you really want to know what the subject is… take a look at the full line-up for the event. About Jordie van Rijn Jordie van Rijn is a freelance email marketing consultant and keynote marketing speaker who loves to share her insights. Connect with him on Twitter or meet at the conference later this year.
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hremon716
Feb 24, 2022
In Fashion Forum
What's in store for 2018 in email marketing? In this interview, expert and consultant Jordie van Rijn gives you a glimpse of what the future holds. Jordie van Rijn of emailmonday is an experienced email marketing and marketing automation consultant . He has advised companies like KLM, Mitsubishi and Unilever and trained hundreds of new and already professional marketers through training. On December 12, Jordie will be among the speakers at the MailUp Marketing Conference – the first large-scale open event organized by us here at MailUp. His talk will focus on what has made him famous over the years: predicting future trends in email marketing , in order to give marketers valuable insights and approach upcoming business in the right light. While waiting for the Conference, we chatted with Jordie and tried to get some valuable insights from him about the future - here's what he gave us Jordie van Rijn Where do you E-Commerce Photo Editing Service think email marketing is headed? Email marketing has always been about reaching the right people , but it's an evolving concept. Email marketing is reinventing itself by recognizing Person + Profile + Goal = Performance . The quality of an audience is defined in large part by the completeness of the subscriber profile , as this is where purchase intent and other valuable data to segment is located. As we know that data = potential value , comes the age of the Tease marketer. Trying to get interactions and information by being enough in touch and being interesting enough. You must earn a first-party behavioral data exchange , through multiple channels. Entertainment is another form of teasing. I went to the Efteling amusement park recently - it's like a Disney park, but less cheesy. The experience was so entertaining that I would happily recommend it.
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hremon716
Feb 23, 2022
In Fashion Forum
Let's discover in 5 steps how to create a contact list but also enrich and enrich it thanks to a database construction strategy. When searching Google for instructions on building a mailing list , almost all results focus on operations provided by Gmail or other email providers. Such a do-it -yourself solution is unthinkable for a company, unless the list of recipients is particularly restricted and will remain so. A company 's mailing list is much more complex. It is an organism in constant evolution which must develop over time, tending to expansion . In this article, we will see how to create a mailing list from a small database of contacts. But to have a mindset, let's start with the basics. What is a mailing list? A mailing list is nothing more than a collection of email addresses that receive emails from the sender's domain where he registered. When the sending is non-governmental, the consent to the use of e-mail addresses and the processing of personal data is governed by specific regulations. We're sure you've heard about GDPR over the past few months. The GDPR is a European law that regulates this type of activity. The invitation is to know the fundamental points. All about the GDPR: news, obligations and opportunities Until a few years ago, the mailing list was designed as a single container Image Masking Service of recipient addresses to which the sender sent the same email. This is an approach Americans call one- size-fits- all , and (in theory) we should consider it outdated . Today, a mailing list is a varied body with stratified inner groups and segments . It is created by companies to diversify the sendings and, therefore, to transmit the campaigns according to the characteristics, interests and needs of each recipient. Here is how we can summarize the change: Broadcast List → Segment List Elements to create a contact list Some you already have, some you don't: Professional submission platform Website Contact base (even if small) Database creation tool Strategic approach How to create a contact list We have identified 5 steps , some of which are simple, immediate and operational while others are more complex, strategic and operational in the medium and long term. Let's start. 1. Choose the sending platform This is the deus ex machina of all email marketing activity and the use of mailing lists. There are three types of benefits (one complementary to all the others) offered by a sending platform:
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hremon716
Feb 23, 2022
In Fashion Forum
We finally come to the metric most dear to marketers: return on investment, the indicator that accurately measures the economic efficiency of campaigns , offering figures and values ​​with which to compare the effectiveness and profitability of the email channel by compared to other numerics. marketing channels. ROI answers a simple and at the same time essential question: how much do campaigns “earn” in relation to the costs incurred to implement them? The formula to calculate it [(Email Campaign Sales Value – Campaign Costs)/Campaign Costs] * 100 Actions to improve it ⇗ Sending segments and profiles Reaching the recipients' inboxes is not enough: to achieve the conversion objective, it is necessary to know how to engage users by taking into account the interests, habits, needs and characteristics of each interlocutor. How? 'Or' What? Through profiling , an activity that allows you to convert recipient information into relevant, personalized emails that, according to a study by MarketingLand, have a six times higher conversion rate and a 41% higher unique click-through rate than non-personalized emails. 4 Steps to More Relevant Email Profiling Integrate SMS channel The digital world is made of micro-conversions : small and sometimes invisible, the recipients are slightly persuaded and convinced to each. This is why a multi-channel approach, in particular one in which the email and SMS channels are combined , makes it possible to trigger a step-by-step conversion process. It's very easy to do thanks to the automatic workflows : choose the triggering event, select the messages, define the waiting times, and the scene is set. 5. Bounce rate From positive metrics, let's now move on to “negative” metrics starting with the bounce rate, which indicates the percentage of email addresses that give an error following a send . The possible errors can be more or less serious: Hard bounce (permanent): non-existent or invalid email addresses to which the message can never be delivered Soft bounce (transient): Full mailboxes or temporary E-Commerce Photo Editing Service server issues, meaning the email will be delivered if the issue is resolved. The formula to calculate it (Emails rejected/Emails sent) * 100 Actions to improve it Keep your database clean Quality is better than quantity : this is the basic assumption. Keeping your database clean means dealing with delivery errors as soon as possible. MailUp helps brands with this task by analyzing billions of records to identify and resolve incorrect classifications. MailUp checks all outgoing mail flows from the servers for bounces, unsubscribes, duplicate addresses and incorrect addresses. Don't buy or rent "pre-packaged" databases Not only is this unprofitable, but also counterproductive. The quantity of contacts in a database does not make a difference, the quality of the contacts does. The starting point of any email marketing activity is the collection of email addresses which are obtained with the consent of the recipient . Here are some tools to make this collection systematic and multi-channel: Facebook app
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hremon716
Feb 23, 2022
In Fashion Forum
What is it, how to calculate it, and what actions to use to optimize messaging channel metrics that answer the most important question: “How much are my campaigns earning relative to the costs incurred?” » It is the metric that spans all digital marketing channels, the one towards which all other metrics converge, the one that is most dear to marketers: ROI . In this article, we'll fully explore the metric, analyzing the three facets of ROI: What it is How to calculate it What actions to take to improve it What is ROI? It is first an acronym: three letters which mean return on investment . It is the indicator that accurately measures the economic efficiency of campaigns , offering figures and values ​​with which to compare the effectiveness and profitability of the messaging channel compared to other digital marketing channels. ROI answers a simple and at the same time indispensable question for marketers who adopt an Image Masking Service analytical approach to marketing strategies: how much do campaigns “earn” compared to the costs incurred to implement them? General consideration: despite the explosion of new digital technologies, the email channel continues to assert itself as the most reliable ; it has had the highest ROI for businesses and marketing professionals for years : Campaign Monitor estimates that for every dollar spent, email marketing generates $38 . The return on investment of email marketing How to calculate return on investment While there are many tools online for measuring ROI (this is just one of many), there is a pretty basic formula you can use to calculate your ROI. Here is the calculation: Take the value of an email campaign's total sales or revenue Subtract the costs incurred to create it (including platform, human resources and time spent) Divide the result by the same cost Multiply by one hundred . Graphically, here is the formula: [(Email Campaign Sales Value – Campaign Costs)/Campaign Costs] * 100 Actions to improve ROI ROI is the last stage of the metric funnel , the deepest level.
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